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A thoughtful, deliberate blogging strategy can help you nurture customer relationships, generate recurring inbound traffic, and give you a way to promote new products and services while building your brand.

Blogging also gives you room to get creative with different types of content, tell customer stories, educate readers, or target key words and phrases to help your website rank higher on Google. 

Blogs can be extremely beneficial to your business, but many ecommerce sites struggle with blogging because it takes time, care, and effort to get it right. Simply publishing a few posts a month isn’t enough to regularly bring traffic to your site.