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Health Benefits
Jasberry Organic Raw Rice 465g
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FAQs
FREQUENTLY ASKED QUESTIONS
What is Jasberry rice?
Jasberry rice is a special variety of rice that has been developed through natural cross-breeding for over a decade. Dark purple in colour, it is organic and non-GMO. Jasberry rice is considered the world’s healthiest rice and a new superfood because of its uniquely high level of antioxidants. What’s more, Jasberry rice is soft, aromatic and absolutely delicious. Jasberry rice is more versatile and affordable compared to the other superfoods on the market.
How is it different from other rice?
Quite simply, Jasberry rice is delicious and healthy at the same time! You no longer have to sacrifice taste in pursuit of health. By replacing conventional rice with Jasberry rice, your health can benefit from the high nutritional value on a daily basis. More importantly Jasberry rice is easy to cook and pair with any dishes which allow you to enjoy your food much more. On top of being soft and aromatic, Jasberry rice also has 40 times more antioxidants than brown rice, 133 times more antioxidants than white rice and 6 times more antioxidants than black rice (also known as Forbidden rice).
How can rice be a superfood?
Jasberry rice’s special trait is its extremely high antioxidant content, which has been tested by a globally renowned nutrition lab and found to contain amazing levels of antioxidants such as Anthocyanin, Vitamin E and beta-Carotene. Its outstanding antioxidant value puts Jasberry rice in the Superfood category. To put this into perspective, Jasberry rice has 7 times higher antioxidants than kale, 4 times higher antioxidants than quinoa and 3 higher antioxidants than blueberry!”
Why is it called Jasberry?
The name Jasberry reflects the properties of this special rice. ‘Jas’ refers to the delicious taste of Thai Jasmine rice, and ‘Berry’ reflects the powerful antioxidant benefits, similar to the antioxidant content of blueberries, but Jasberry rice even beats blueberries by 3 times!
Do you mix something in the rice?
No. Jasberry rice is 100% natural & organic. It is raw and unprocessed. Our Jasberry rice mix is an equal blend of Organic Jasberry rice and Organic Brown Jasmine rice.
Where does the purple colour in Jasberry rice come from?
The purple color is 100% natural and comes from the powerful antioxidant called Anthocyanin. Anthocyanin also gives blueberries and other naturally purple food their distinctive color.
Do I need to soak or rinse Jasberry rice before cooking?
Jasberry rice does not need to be soaked before cooking. Also, the antioxidants are water soluble, so make sure you don’t rinse your Jasberry rice to avoid those healthy purple antioxidants running off!